Expin — Full Website Redesign & Brand System Development

During my time at Expin, I led the complete redesign of the company’s website, delivering over 30 fully developed pages from concept to execution. I was responsible for the full creative direction, including UX structure, visual design, copywriting, and graphic development. The project focused on refining brand positioning, improving user flow, and clearly communicating Expin’s SaaS and influencer marketing solutions across multiple industries. The result was a cohesive, scalable digital platform aligned with the company’s growth strategy.